Case Study: Karen Millen achieves 8,000+ new leads and rapid subscriber growth with Teradata's Digital Messaging Center

Chic Fashion Retailer Karen Millen Launch Digital Direct Marketing Strategy with Style

Karen Millen, a designer high‑street retailer known for polished, feminine clothing, relaunched its website and needed to grow a fully profiled email database to drive traffic, support its repositioning as a chic, high‑end retailer, and enable smarter segmentation for future campaigns.

Working with Teradata, Karen Millen ran lead‑generation, list‑rental and broadcast campaigns using Teradata’s Digital Messaging Center and branded landing pages (including a wardrobe‑giveaway incentive). The campaigns generated over 8,000 new leads from the first two sends, exceeded lead targets within five days, scaled to pan‑European activity, and enabled database segmentation for targeted, personalized follow‑ups—paving the way for analytics integration and triggered email programs.

Karen Millen

Emma Bott

eCommerce Manager