Case Study: Bouygues Telecom achieves US$1.3M+ in marketing savings and triples email production with Teradata's Aladin

Bouygues Telecom - Customer Case Study

Bouygues Telecom, a leading French mobile and broadband provider, needed a faster, more consistent way to connect with customers and scale marketing and communications work across the organization. Manual production and corrections for email campaigns and retail catalogs were time-consuming, limited creativity, and constrained the team’s ability to handle growing multichannel workloads.

They implemented Aladin, a marketing resource management system that automates asset production, enables collaborative workflows, and standardizes processes. In the first year Aladin helped triple email campaign and content production while saving US$1.3 million, cut US$400,000 from retail catalog costs, won industry recognition, and drove broad adoption across teams—freeing resources to tackle more projects and pursue further savings.

Bouygues Telecom

Frédéric Ruciak

Executive Vice President Strategy and Transformation