Case Study: Banco Patagonia achieves faster time-to-market and smarter campaigns with Teradata Relationship Manager

BANCO PATAGONIA - Customer Case Study

Banco Patagonia, a leading Argentine bank with nationwide reach, faced a growing challenge after years of acquisitions: disparate systems and manual campaign processes that slowed marketing and created bottlenecks. Although an enterprise data warehouse unified customer data, marketing relied on IT for segmentation and campaign preparation, stretching campaign lead times to as much as two weeks and limiting the bank’s ability to act quickly on market opportunities.

The bank implemented Teradata Relationship Manager in August 2009, delivered on time and on budget, giving marketing direct control of segmentation and campaign workflow while integrating with the EDW. Time to execute certain campaigns dropped from two weeks to one day, the number of campaigns rose more than 20% within six months, and sales per campaign increased about 10%. The solution also reduced waste and operational costs, improved targeting and data security, and delivered an expected ROI within 36 months while enabling faster, more agile customer-centric decision making.

BANCO PATAGONIA

Jose Luis Neve

Chief Information Officer