Case Study: Deutsche Lufthansa achieves cross-brand integrated analytics and operational excellence with Teradata

Analytic Ecosystem Integrates Silos to Enable Insights Across Lufthansa’s Brand

Deutsche Lufthansa AG, a global aviation group managing multiple brands and recent acquisitions, faced growing complexity and the need to make near‑real‑time tradeoffs between revenue, cost and customer satisfaction. Siloed data across brands and channels made it hard to monitor daily KPIs and respond quickly in a volatile market, so Lufthansa needed a common data language and integrated analytics to support operational decision‑making.

Lufthansa implemented a Teradata‑based integrated data warehouse and analytic ecosystem to unify internal and external data, break down brand silos, and deliver cross‑functional insights (pricing, routes, crew, marketing, fair‑share metrics). The platform enabled personalized offers, automated responses to issues like “dark flights,” improved seat fill and cost control, and strengthened operational excellence and competitive positioning across the group.

Deutsche Lufthansa