Case Study: Aditya Birla Group achieves enterprise-wide data democratisation and near-instant reporting with Teradata

ABFSG Democratises Data And Empowers Integrated Insights Using Teradata’s Data Warehouse Solution from Insightful Data

Aditya Birla Financial Services Group (ABFSG) is a diversified financial-services conglomerate serving retail and corporate customers across insurance, asset management, broking, lending and more. As omni-channel operations and data volumes grew, the Group needed a single source of truth across its businesses to deliver timely, actionable analytics for better decision-making, consolidated MIS, and a deeper, cross‑business understanding of customers.

ABFSG upgraded to a Teradata 2800 platform and implemented the Teradata Financial Services Data Model (FSDM) and Unified Data Architecture to centralise data, scale incrementally, and support advanced analytics. The change democratized BI across executives and CRM, cut processing times by 30–40%, reduced month‑end reporting from four days to under 30 minutes, enabled generation of hundreds of MIS reports within hours, and integrated call‑centre lookups for a unified customer view—delivering storage and cost efficiencies and laying the groundwork for future analytics and cross‑sell opportunities.

Aditya Birla Group

G. V. Gopalakrishnan

Chief Operations Officer Financial Services