Case Study: Marlborough Tour Company boosts direct bookings with Terabyte Interactive

Marlborough Tour Company modernises 6 sites with Terabyte Interactive

The Marlborough Tour Company approached Terabyte Interactive with a challenge to modernize its six outdated websites. The pre-existing sites had dated designs, lacked booking functionality, and were difficult for the team to manage. MTC's primary goal was to increase direct bookings and revenue by creating synergy between the sites while enhancing the user experience and cross-selling capabilities.

Terabyte Interactive implemented a unified solution using its Digital Experience Platform (DXP) on Umbraco. This provided a base template for all six sites, reducing costs while allowing for custom design. The solution integrated with IBIS and STAAH booking engines for the first time, creating clearer user pathways and a seamless booking experience. This modernized platform simplified content management and was crucial for achieving MTC's goal of increasing direct revenue.

Marlborough Tour Company