Case Study: Nvidia Improves Enterprise Ecommerce with Tenten

Nvidia cuts enterprise order cycles to 2-6 months with Tenten

Tenten collaborated with Nvidia to address the complexities of launching a direct enterprise ecommerce channel for selling GPUs to large business customers. The challenge was not handling high sales volume but managing contractual intricacies, custom pricing, lengthy approval cycles, and multi-system integrations, for which Shopify's standard consumer-focused platform was insufficient.

The solution implemented by Tenten involved architecting Shopify as a front-end sales channel integrated with a robust backend ERP like NetSuite for order management. This separated customer-facing activities from operational core functions. Tenten helped establish key enterprise frameworks including a dynamic pricing engine, quote-to-order workflows, and dedicated account management layers. This approach enabled Nvidia to support complex, high-value B2B transactions efficiently, scaling their enterprise commerce operations effectively.

Nvidia