Case Study: a mid-market CPG brand triples wholesale revenue with Tenten and Shopify Plus B2B

Mid-market CPG Brand triples wholesale revenue to $6.2M with Tenten

A mid-market CPG brand faced significant inefficiencies in its B2B wholesale operations, relying on manual email and spreadsheet orders and a broken legacy system. This chaos consumed 40 hours per week in manual processing, caused poor inventory visibility, and created a difficult ordering experience for its distributors and retailers. The brand partnered with vendor Tenten to implement a solution using Shopify Plus B2B Edition.

Tenten guided a 90-day implementation, rebuilding the customer database within Shopify, customizing a self-service buyer portal, and establishing real-time inventory sync via API integrations. The solution enforced pricing tiers and automated approval workflows. As a result, the brand tripled its wholesale revenue from $2.1M to $6.2M within 18 months, reduced manual order processing by 85%, and cut inventory write-offs from $140K to $8K annually.