Case Study: Lumina Beauty Achieves 127% Revenue Growth with Tenten's Shopify Plus Migration

Lumina Beauty unlocks 127% revenue growth with Tenten

Lumina Beauty, a US-based clean beauty brand, faced stagnant growth due to its cumbersome Magento platform, which caused slow development, manual operations, and compliance headaches. The brand hired vendor Tenten to evaluate and execute a migration to Shopify Plus, seeking to improve developer velocity and data structure to unlock new revenue streams.

Tenten designed a new architecture using Shopify Plus metafields for ingredient transparency and implemented three key initiatives: a subscription service, an ingredient-matching engine, and a wholesale B2B portal. Within 18 months, this migration and feature set orchestrated by Tenten drove a 127% revenue growth to an $18.5M run rate, significantly improved margins, and recovered substantial engineering capacity.