Case Study: FitGear Achieves $5M Revenue Growth with Tenten’s Headless Shopify Solution

FitGear scales to $5M and boosts conversion 50% with Tenten

FitGear, a fitness equipment brand, faced stalled growth with slow mobile load times, low conversion rates, and high cart abandonment on their existing Shopify Plus store. They engaged vendor Tenten to address these architectural limitations with a headless commerce solution.

Tenten implemented a headless architecture for the customer using Hydrogen, a React-based framework, and integrated it with Shopify Plus as the backend. This solution included personalized recommendations via Braze, smart search with Algolia, and real-time inventory sync. The results were significant, with annual revenue growing from $800K to $5M in 18 months, a 50% increase in conversion rate, and a 75% improvement in page load time.