Case Study: Brand X achieves 40% higher AOV and 22.5x ROI with Tenten's AI Shopping Agent

Brand X boosts sales 40% with Tenten

The beauty brand Brand X, a mid-market company with an extensive product catalog, faced significant challenges with customer discovery and conversion on their Shopify store. They partnered with vendor Tenten to implement a conversational AI shopping agent powered by Shopify's MCP and fine-tuned on their product data to provide personalized recommendations and reduce decision friction for shoppers.

The solution deployed by Tenten involved an AI agent that engaged customers at multiple points in their journey, from initial homepage discovery to post-purchase emails. This resulted in a 40% increase in average order value, a 27% lift in conversion rate, and a 3.2x return on investment within six months, generating a 22.5x ROI for the brand.

Brand X