Case Study: Peanuts accelerates creative asset distribution at scale with Tenovos

Peanuts manages 48,000 assets at scale with Tenovos

Peanuts, a global media and entertainment company and steward of the iconic Snoopy and Charlie Brown brand, faced challenges managing its massive creative asset library for its worldwide licensing program. Their folder-based system made it difficult for thousands of users to discover the right assets, hindering their operations. This led them to partner with Tenovos to implement its modern digital asset management (DAM) technology.

Tenovos provided a centralized DAM solution with configurable metadata and advanced search, making asset browsing fast and easy for over 2,370 users. The platform enabled controlled, permission-based access for external licensees and automated workflows for brand approvals, ensuring integrity. This allowed Peanuts to securely manage over 48,000 assets at scale, increasing team productivity, protecting the brand, and accelerating speed to market for licensees worldwide.

Peanuts