Case Study: Brown-Forman Achieves Smarter Global Content Distribution with Tenovos

Brown-Forman - Customer Case Study

Brown-Forman, the global spirits company behind brands like Jack Daniel’s and el Jimador tequila, needed a better way to distribute brand-approved creative assets at scale while maintaining consistency across markets. The company also wanted clearer visibility into which assets were driving revenue and how content was performing across its global marketing operations, so it turned to Tenovos and its modern DAM platform.

With Tenovos, Brown-Forman centralized more than 2,000,000 assets for 6,000 users across 15+ countries, enabling secure reuse, streamlined approvals, and more efficient content distribution through Storyboards, workflows, and configurable metadata. Tenovos also integrated with four technologies in Brown-Forman’s broader stack, helping the company build a more connected, data-driven content ecosystem and laying the groundwork for future performance optimization.

Brown-Forman

Jack Daniels

Chief Marketing Officer and Chief Technology Officer