Tennis
12 Case Studies
A Tennis Case Study
Mulvey & Banani International (MBII), a Toronto-based engineering consulting firm, required a website redesign to support its global expansion and unify its six distinct divisions under a new brand identity. Their legacy site was slow, difficult to update, and failed to provide a specialized user experience for their diverse audience. Tennis was engaged to address these critical issues.
Tennis delivered a new website built on an enterprise .NET CMS, featuring a custom design system for brand consistency and the ability to utilize rich media. This scalable solution future-proofed MBII's digital presence and simplified content management. The new site successfully supported the brand rollout, allowing the marketing team to create and deploy content faster and more efficiently, significantly contributing to their global marketing efforts.