Case Study: CITT increases membership engagement with Tennis

CITT boosts enrolment and user satisfaction with Tennis

The Canadian Institute of Traffic and Transportation (CITT), a member-based logistics association, was struggling with an outdated website that negatively impacted user engagement. Its inefficient content management system required constant technical support and hindered the marketing team's efforts. CITT partnered with Tennis to overhaul the site and support its strategic shift toward expanded educational offerings.

Tennis redesigned the website and implemented a new enterprise CMS, improving navigation and content organization. This solution empowered CITT's marketing team to execute their strategy with greater flexibility and efficiency. As a result, Tennis helped dramatically increase enrolment and user satisfaction, providing a streamlined user journey and enhancing member engagement.

CITT (Canadian Institute of Traffic and Transportation)