Case Study: Canadian Bankers Association achieves a scalable bilingual website redesign with Tennis

CBA redesigns its website in 6–8 months with Tennis

The Canadian Bankers Association (CBA), a national voice for Canada's banking sector, faced challenges with an outdated website that was inefficient to publish on, failed to serve distinct audience needs, and limited its ability to scale bilingual, accessible content. The organization partnered with Tennis for an enterprise website redesign to overcome these operational bottlenecks and better support its strategic goals.

Tennis implemented a holistic, audience-centered redesign that redefined the content architecture and created a scalable, bilingual platform. The solution resulted in faster internal publishing, clearer content segmentation, and an improved experience for policymakers, media, and the public. The new enterprise website designed by Tennis strengthened the CBA's online presence and credibility while fully supporting accessibility and long-term governance.

CBA