Case Study: Lockwood Publishing achieves 5M new installs and higher campaign ROI with Tenjin

Tenjin Helps Indie Developer Lockwood Publishing Grow Faster

Lockwood Publishing, the studio behind Avakin Life, needed a reliable way to scale paid user acquisition after growing largely organically. Using multiple vendors left the team unable to attribute IAP and ad/non‑IAP revenue to campaigns with confidence, manage LTV models easily, or build effective Facebook lookalike segments. Chief Commercial Officer Oliver Kern adopted Tenjin — leveraging Tenjin’s ROI & Attribution Dashboard, DataVault and LTV/prediction tools — to centralize tracking and analytics.

Tenjin consolidated ad spend and revenue into a single dashboard and gave Lockwood direct access to raw, user‑level data via DataVault, enabling fast cohort analysis, custom queries and LTV updates without engineering help. With Tenjin’s tools Lockwood improved campaign ROI, scaled ad spend with confidence and launched more targeted, ROI‑positive campaigns (especially on Facebook); Avakin Life added about 5 million installs in the first four months after implementing Tenjin.

Lockwood Publishing

Oliver Kern

Chief Commercial Officer