Case Study: Big Blue Bubble achieves unified ad & IAP revenue insights and streamlined user-level data access with Tenjin

Tenjin Empowers Big Blue Bubble with Better More Flexible Data

Big Blue Bubble, Canada’s largest independent mobile gaming company and maker of My Singing Monsters, needed a way to simplify data analysis and map ad revenue back to specific users across more than a dozen ad networks. To address this, Big Blue Bubble engaged Tenjin and adopted Tenjin’s attribution, analytics, aggregation solutions and DataVault to centralize ad spend, ad revenue, IAP revenue and in-app behavior data in one place.

Tenjin delivered user-level access and holistic LTV reporting that Big Blue Bubble couldn’t get from other partners, enabling the team to understand ad- and IAP-driven revenue and optimize marketing campaigns. Tenjin’s DataVault also gave flexible querying and pivoting, reduced manual tasks like tracking-link creation and data imports, streamlined onboarding and saved the company countless hours.

Big Blue Bubble

Bryan Davies

SVP Business Development