Case Study: Metajoy achieves self-publishing growth with Tenjin

Metajoy boosts revenue 36% with Tenjin

Metajoy, a mobile game developer based in Chengdu, China, faced the challenge of transitioning from a development-only studio to a self-publishing powerhouse. Lacking expertise in the competitive mobile marketing space, they needed a solution to navigate user acquisition and campaign optimization confidently. They partnered with the marketing analytics vendor Tenjin to address this challenge.

Tenjin provided tailored user-acquisition training and implemented its DataVault product for advanced reporting and automation. This partnership enabled Metajoy to make data-driven decisions and execute cost-effective campaigns. The results included a 36% year-over-year revenue increase, a 30% reduction in user acquisition costs, and a 15% increase in advertising spend, solidifying their successful move into self-publishing.

Metajoy