Case Study: Kooapps reduces fraud requests by 33% with Tenjin Site ID Optimization

Kooapps reduces fraud refund requests by 33% with Tenjin

Kooapps, a major mobile gaming studio known for titles like Snake.io, faced significant challenges with fraudulent traffic as they scaled their user acquisition. The fragmented process of applying site ID blocks across individual ad networks was inefficient, often failing to stick due to bugs or new campaigns. This led to wasted budget, distorted data metrics, and a high volume of time-consuming refund requests, ultimately capping their growth potential. They turned to vendor Tenjin for a solution using its Site ID Optimization (SIO) service.

Tenjin's SIO provided Kooapps with a unified control layer to manage global site-level blocking across all their ad networks from a single dashboard. This allowed for faster detection and more thorough removal of fraudulent traffic sources. As a result, Kooapps reduced their fraud-related refund requests by approximately 33%, stabilized business-wide metrics that were previously skewed by bad data, and freed up significant time and budget for the team to focus on growth initiatives instead of manual fraud chasing.

Kooapps