Case Study: ITI (Tokyo-based hyper-casual developer) achieves 6x Apple Search Ads installs and 50% lower CPI with Tenjin

ITI uses Tenjin to help increase Apple Search Ads installs by 6x

ITI, a Tokyo-based hyper-casual game developer, needed to scale user acquisition beyond Japan but had little UA experience and required an affordable attribution solution to measure ROAS and keep CPI low. To tackle this, ITI partnered with Tenjin and used Tenjin’s Free Dashboard alongside Apple Search Ads as their primary UA channel.

Using Apple Search Ads for U.S. growth and Tenjin’s dashboard to track cohort ROAS and ARPDAU, ITI optimized keywords and bids to boost quality installs. With Tenjin’s data and support, installs from Apple Search Ads grew 6x in three months, CPI fell by 50% in the same period, and Rescue Cut — Rope Puzzle reached 100 million downloads within six months.

ITI

Kosei Saegusa

Developer