Case Study: TOUKA Games saves 12 hours/week and cuts cloud costs 45% with Tenjin's Growth FullStack

How TOUKA Games uses Growth FullStack for seamless data management

TOUKA, a fast-growing mobile games publisher, faced “data chaos” as analytics, ad networks, mediation and attribution systems proliferated. Tenjin stepped in with its Growth FullStack product to help the team connect disparate sources (Firebase, Mintegral, AppLovin, Meta, Google Ads, AppLovin MAX) and bring order to their data flows.

Tenjin implemented Growth FullStack with Tenjin DataVault for storage and Tenjin attribution, integrating all ad and analytics feeds and delivering a custom Google Data Studio dashboard, granular ad revenue analytics and custom ad revenue LTV allocation. The Tenjin team’s hands-on support produced measurable impact: 12 hours saved per week and a 45% reduction in cloud computing costs.

TOUKA

Kelly Tan

Co-Founder and Head of Publishing