Case Study: Kooapps achieves 8x revenue growth and 3x LTV for Snake.io with Tenjin

How to scale your indie studio to a major publisher

Kooapps is a self-funded mobile games studio and publisher (250M+ users) best known for titles like Snake.io. Facing the challenge of scaling ad-monetized apps on a tight budget with a small UA team, Kooapps needed a reliable way to know which user acquisition spend was profitable. They turned to Tenjin, the MMP that supports ROI/LTV calculation for ad revenue, starting on Tenjin’s free plan.

Tenjin provided the Tenjin dashboard, session-based Ad Revenue LTV, DataVault and APIs to give Kooapps true metric transparency and conservative, aggregated LTV estimates (inclusive of opted-out users). Using Tenjin, Kooapps grew paid UA spend 30x, increased revenue 8x and achieved a 3x LTV lift on Snake.io ad campaigns, transforming how they scale and measure ROI.

Kooapps

Chun-Kai Wang

Co-founder & CEO