Case Study: Tokyo Tsushin boosts ROAS and LTV with Tenjin

How to increase ROAS and LTV for SKAN campaigns with TikTok & Tenjin

Tokyo Tsushin, a major Japanese mobile casual game developer, needed a better way to run user acquisition campaigns after iOS 14.5 and ATT limited tracking on iOS. To continue finding users likely to trigger valuable in-app events like purchases, subscriptions, and level completions, they partnered with Tenjin and TikTok while working within Apple’s SKAdNetwork framework.

Tenjin helped Tokyo Tsushin use TikTok’s App Event Optimization for dedicated iOS 14+ campaigns and consolidate reporting in Tenjin’s DataVault. With Tenjin’s data solution, the team could view purchases, ad revenue, costs, and ROI in one place and automate optimization; the result was a 33% lift in day-7 ROAS, a 24% increase in day-3 LTV, and a 6% drop in CPA, along with a 3% lower CPI.

Tokyo Tsushin

Kasuga Yachi

Marketing Section Manager