Case Study: Crimson Games achieves a 25% ROAS increase with Tenjin

How this Indian Casual Gaming Studio Increased ROAS by 25% in 6 Months Using Tenjin

Crimson Games, an India-based hyper-casual and casual mobile studio, wanted better visibility into ROAS and post-install performance across multiple user acquisition channels. Before working with Tenjin, the team relied on time-consuming custom tracking solutions and struggled to accurately attribute installs and make informed marketing decisions.

Tenjin provided Crimson Games with an all-in-one dashboard to centralize attribution and post-install data, reducing manual work and speeding up campaign analysis. With Tenjin, the team can now evaluate UA performance in under 14 days, helping them optimize faster and achieve a 25% increase in ROAS.

Crimson Games

Anjinkya Nazare

Chief Technology Officer