Case Study: ZPLAY achieves lower attribution costs and stronger ROI with Tenjin

How a Top Chinese Mobile Publisher Cracked the Hybrid-Casual Market

ZPLAY, a Beijing-based global mobile game publisher, partnered with Tenjin as campaign costs rose and hybrid monetization measurement became harder to manage. The company also needed better support for niche regional user acquisition channels, especially in China, and faster access to performance data to improve optimization.

Tenjin provided DataVault, LTV analysis, portfolio LTV analysis, and a real-time dashboard to help ZPLAY better measure hybrid-casual monetization and streamline campaign decisions. With Tenjin, ZPLAY cut attribution costs by about 50%, improved ROI, and scaled to over 10M monthly installs while expanding across North America, Europe, and Southeast Asia.

ZPLAY

Jane Wang

Marketing Manager