Case Study: Metajoy achieves 36% revenue growth and 30% lower user-acquisition costs with Tenjin

How a Small Puzzle Games Developer Turned into a Self-Publishing Powerhouse

Metajoy, a Chengdu-based mobile puzzle games developer, decided to transition from creating games for other publishers to self-publishing but lacked publishing expertise and needed a competitive edge in a crowded global marketing landscape. They partnered with Tenjin for marketing analytics and attribution support, leveraging Tenjin’s Ad Attribution services and the DataVault product to build publishing know-how and better understand user acquisition and engagement.

Tenjin provided hands-on user-acquisition training, advanced reporting and automation through DataVault, and cost-effective attribution that preserved margins—especially in Tier 3 campaigns—allowing Metajoy to scale campaigns confidently. As a result of Tenjin’s solution, Metajoy achieved a 36% year-over-year revenue increase, a 30% reduction in user acquisition costs and a 15% increase in advertising spend while growing its self-publishing business.

Metajoy

Storm Zhang

Chief Executive Officer