Case Study: Godzilab improves campaign performance and data aggregation with Tenjin

Godzilab doubles spending ROI-positively with Tenjin

Godzilab, a mobile game developer, needed a single tool to effortlessly combine aggregated data from various marketing and analytics sources to measure ROI. They sought a solution to synchronize data from third-party attribution, analytics, ad revenue, and ad spend providers without a complicated SDK integration. Tenjin provided a solution with its campaign bucketing tool, which allowed the Godzilab team to tie different data sets together from various ad networks and attribution providers. The integration was quick, requiring no app update, and within days they were analyzing data. As a result, Godzilab was able to accurately calculate ad revenue per source, scale their user acquisition, and double their spending in an ROI-positive way.

Godzilab