Case Study: Frenzoo scales user acquisition and boosts ad revenue with Tenjin's analytics and attribution

Frenzoo Scales its Gaming Apps with Tenjin's Analytics Attribution and Data Warehouse

Frenzoo, a Hong Kong–based mobile game studio best known for titles like Fashion Empire (6M+ installs), needed to lower user acquisition costs and increase ad revenue while precisely matching high‑value player behavior to the ad networks those players came from. Its in‑house and existing third‑party systems couldn't handle the volume and precision required, so Frenzoo adopted Tenjin’s analytics, attribution, ROI dashboard and data‑warehouse capabilities to get accurate, plug‑and‑play measurements.

Tenjin delivered a flexible platform for ROI and attribution tracking, custom events, lookalike audiences and automated data aggregation, enabling Frenzoo to scale user acquisition and optimize campaigns. Since partnering with Tenjin (July 2016), Frenzoo has broken company revenue records, run more high‑value campaigns, and reduced data‑collection time from an hour or more to minutes, freeing the team to focus on game improvements and new marketing.

Frenzoo

Kevin Yoon

CTO & Co-founder