Case Study: Crimson Games achieves 25% ROAS growth with Tenjin

Crimson Games increases ROAS by 25% in 6 months with Tenjin

Crimson Games, an Indian casual gaming studio, faced significant challenges in their user acquisition strategy prior to using Tenjin. They lacked accurate visibility into their return on ad spend (ROAS) and struggled to attribute installs and track post-install metrics across multiple marketing channels, which hindered performance analysis and optimization.

Tenjin streamlined these efforts by providing a single, easy-to-use dashboard that brought all key data together, dramatically reducing manual work. This enabled Crimson Games to evaluate the effectiveness of their user acquisition spend in under 14 days, allowing for faster, data-driven decisions. As a result, Tenjin contributed to a 25% increase in ROAS for the studio within six months.

Crimson Games