Case Study: NLC Loans achieves 57% conversion rate increase in 6 months with Tenfold

NLC Loans Increases Conversion Rate by 57% Within 6 Months by Using Tenfold

NLC Loans, a Columbus, Ohio–based mortgage lender founded in 2003, was held back by slow, manual data entry (about 20 clicks per file), poor lead response times, and low outbound call volume that prevented reps from reaching a target of 175+ calls per day. To streamline workflows and improve conversions, NLC Loans turned to Tenfold, deploying Tenfold Next with lead tracking, SMS response tracking, click-to-dial and automated real-time reporting.

Tenfold’s customizations — including click-to-dial, smart syntax notes, lead dispositions, punch-card analytics and real-time voice/SMS handling — cut 1.75 minutes off each call and enabled reps to increase outbound calls by 136% (from 74 to over 175). As a result, NLC Loans’ conversion rate rose from 35% to 55% (a ~57% relative increase), and units closed grew 77% year-over-year, giving the company faster lead response and deeper, agent-level insights.

NLC Loans