Case Study: Xerox achieves faster, more consistent global brand management with Tenet Brand Ensemble

Xerox improves global brand consistency with Tenet Partners and 12,000 active patents

Xerox, a global enterprise with a workforce of over 140,000 operating in 180 countries, faced challenges in maintaining consistent and high-quality brand communications due to scattered assets and an inefficient approval process. To address this, they partnered with vendor Tenet Partners to analyze their internal brand management practices and seek a solution to improve global brand stewardship.

Tenet Partners implemented its Tenet Brand Ensemble™ platform, which provided a central digital asset repository and a streamlined online review portal. This solution gave employees worldwide easy access to approved brand materials and made the governance process more transparent and efficient. As a result, Tenet Partners helped Xerox achieve significantly improved consistency, faster time-to-market for communications, and a reduction in rework, with thousands of users now regularly utilizing the brand center.

Xerox