Case Study: Long Beach Airport achieves a first-class passenger experience with Tenet Partners

Long Beach Airport boosts dining recognition with Tenet Partners after a 35,000-square-foot renovation

Long Beach Airport, a municipally-owned facility, sought to create a first-class and welcoming experience for travelers following a major terminal renovation. They engaged Tenet Partners to craft a new brand that would capture the spirit of Southern California and help attract passengers by highlighting the airport's convenient access and unique local character.

Tenet Partners developed a new brand platform by conducting extensive stakeholder interviews to build consensus and distill the airport's human-centered experience. The resulting brand emphasized balance, convenience, service, scale, and connection, encapsulated in the new tagline "Where the going is easy." The solution was highly successful, positioning the airport as a gateway to the region. This was demonstrated when Long Beach Airport was named the best in the nation for dining in a USA Today readers' poll, a significant achievement as it was the smallest airport nominated.

Long Beach Airport