Case Study: Legrand doubles revenues and gains market share with Tenet Partners

Legrand doubles revenues with Tenet Partners

Legrand, a leading French supplier of electrical components, faced a challenge unifying its seven discrete North American business units under a weak master brand. This disjointed customer experience hindered growth. They engaged the vendor Tenet Partners to build a new customer-focused brand platform.

Tenet Partners implemented a brand-led strategy, uniting the portfolio under the Legrand master brand and creating a new brand promise, "Designed to be better." This transformation provided clarity and competitive advantage, resulting in Legrand doubling its revenues and taking significant market share following the program's launch.

Legrand