Case Study: Empire State Pride Agenda boosts awareness and donations with Tenet Partners

Empire State Pride Agenda boosts donations and grassroots fundraising with Tenet Partners

Empire State Pride Agenda, New York's statewide LGBT civil rights and advocacy group, faced a challenge with declining donations following the legalization of same-sex marriage in the state. They needed to revitalize their image to reconnect with grassroots supporters and attract a new, digitally-savvy generation of donors. To address this, they partnered with vendor Tenet Partners for brand design and digital strategy services.

Tenet Partners created a fresh, modern brand for the Pride Agenda, which included an innovative design to seamlessly represent its two separate legal entities. The solution emphasized digital engagement and launched with a successful "Faces of Pride" public campaign. The revitalized brand successfully boosted awareness, increased donations, and brought new energy to grassroots fundraising for the organization.

Empire State Pride Agenda