Case Study: EMC Insurance builds a more human brand with Tenet Partners

EMC Insurance engages 60 Brand Ambassadors with Tenet Partners

EMC Insurance, an Iowa-based carrier, worked with Tenet Partners to address a challenge they faced. While they had a strong market presence, EMC felt their brand did not fully reflect their distinct strengths and character as a human-focused company that relies on independent agents and local relationships.

Tenet Partners helped by developing a new brand platform centered on the promise "Keeping insurance human," supported by a warmer visual identity. They also created a "Brand Ambassador" train-the-trainer program to engage employees, culminating in a successful internal launch event. The new brand identity and internal programs were hugely successful, bringing clarity about the company’s path forward and building genuine enthusiasm among employees for EMC’s future.

EMC Insurance