Case Study: Dow advances sustainability branding with Tenet Partners

Dow wins Bronze in 2023 with Tenet Partners for sustainability brand design

Dow, a prominent materials science company, faced the challenge of credibly demonstrating its commitment to sustainability and differentiating its sustainable products without greenwashing. They needed to consolidate these products into a new brand architecture that would fit within their overarching brand. Dow partnered with Tenet Partners to develop a sustainability-driven product brand framework and visual design system.

Tenet Partners created a strategic product brand architecture and a distinct visual identity system focused on "Sustainability Science," which was seamlessly integrated into the Dow master brand. This solution gave Dow’s sustainable products a unique and credible market presence. The work was recognized with a Bronze award in the 2023 Transform Awards for best visual identity in the industrial sector, providing Dow with a clear and adaptable framework to communicate its sustainability commitment.

DOW