Case Study: Cotiviti achieves a unified brand and stronger market positioning with Tenet Partners

Connolly iHealth Technologies unifies as Cotiviti with Tenet Partners in 2014

The customer, Connolly iHealth Technologies (CiHT), faced the challenge of unifying two merged companies (Connolly and iHealth Technologies) under a single, cohesive brand and value proposition. They needed to bring together distinct business cultures and present a clear, joint offering to the market. They engaged the vendor Tenet Partners to guide a comprehensive rebranding and brand strategy program.

Tenet Partners implemented a full rebranding solution, beginning with deep research to distill the merged company's strengths. They developed a new master brand architecture, introducing the parent name Cotiviti with divisions for healthcare and retail. Tenet also created a new brand identity, tagline, and a company-wide employee engagement program called the "Cotiviti Way" to ensure consistent brand delivery. The result was a unified company positioned as a leader in payment accuracy, with employees rallied around a common mission and clients presented with a clear, strategic value proposition.

Connolly iHealth Technologies