Case Study: Conduent refreshes client conversation decks with Tenet Partners

Conduent creates 15 client conversation decks with Tenet Partners

Conduent, a major business process services provider formed from a Xerox division, faced the challenge of updating its sales presentation decks to reflect its new brand identity after its spinoff. Their legacy materials needed a new look and consistent messaging to better demonstrate their expertise and client-centric solutions to potential customers. They engaged the vendor Tenet Partners to redesign these client conversation decks.

Tenet Partners implemented a solution that involved interviewing Conduent's subject matter experts to rapidly develop 15 customized presentation decks. They created a modular, visually-focused design with less copy and more imagery to facilitate better sales conversations. The result was a refreshed set of tools that the sales force could easily customize, which received strong positive feedback and helped Conduent present a unified brand voice across all its business lines.

Conduent