Case Study: CenterLight Health Systems boosts productivity and unifies its brand with Tenet Partners

CenterLight Health Systems boosts marketing productivity 20% with Tenet Partners

CenterLight Health Systems, a long-term care organization in New York, faced a challenging regulatory market and needed to unify its various companies and facilities under a single, competitive brand. To achieve this, they partnered with brand consultancy Tenet Partners for an institution-wide branding program.

Tenet Partners managed the full implementation, launching the brand with a 24-hour event and microsite. They then used service design to map the employee journey, developing training tools, internal posters, and a manager's playbook to instill brand values across a diverse workforce. This partnership resulted in a 20% increase in productivity for the CenterLight marketing team.

CenterLight Health Systems