Case Study: Okta elevates digital content experience with Tendo Communications

Okta advances content maturity with Tendo Communications and assesses 230 content items

Okta, Inc., a leading independent identity partner, wanted to elevate its digital content experience to better represent its brand and position as a top customer identity provider. The challenge was that organizational silos and a lack of a cohesive strategy hindered the creation of connected content experiences. To address this, Okta engaged vendor Tendo Communications for a content strategy roadmap.

Tendo Communications assessed Okta's content maturity, conducted research, and performed a content inventory. The solution was a strategic content roadmap that charted a course for improving collaboration, findability, and measurement. The results advanced Okta's content maturity from foundational to integrated and provided a prioritized roadmap for 12 workstreams, aligning stakeholders and informing future resources.

Okta, Inc