Case Study: Ecolab drives digital sales growth with Tendo Communications

Ecolab launches 6 co-branded sites with Tendo to boost digital sales

Ecolab, a global sustainability leader, wanted to increase digital sales and strengthen relationships with its food distribution partners. To meet this challenge, Ecolab needed to enhance the public face of its co-branded products and provide distributor sales teams with better digital tools and resources. They partnered with Tendo Communications for a solution involving digital strategy and Sitecore development.

Tendo Communications reimagined and rebuilt a set of six co-branded product-based websites. The solution included a detailed multi-year digital strategy and sites that integrated multiple data sources with a complex personalization structure. The new tools leveraged sales data to help distributor reps better target and execute sales, while the public sites drove new sales leads and customer inquiries for Ecolab.

Ecolab