Case Study: Crowe LLP improves thought leadership engagement with Tendo Communications

Crowe LLP identifies 33 content gaps with Tendo Communications

Crowe LLP, a top public accounting and consulting firm, faced the challenge of needing to increase engagement with its thought leadership content to meet aggressive revenue goals. To build a new strategy, they first needed a deeper analysis of their existing content's performance and gaps. They engaged Tendo Communications to conduct an advanced content audit using Tendo's proprietary content scorecard methodology.

Tendo Communications implemented a comprehensive solution, auditing and scoring 524 content URLs from both Crowe and its competitors. This revealed key content gaps and opportunities, leading to 84 focused recommendations. The results provided Crowe with actionable insights and a clear roadmap to strengthen its content strategy and better engage its key audiences.

Crowe LLP