Case Study: Cisco scales SMB partner content creation with Tendo Communications

Cisco boosts SMB campaign activations by 31% with Tendo Communications

Cisco needed to reinforce its position as a leading technology vendor for small and medium businesses and increase sales through its partners. With limited internal resources, the challenge was to scale content creation to accelerate their time to market. They engaged Tendo Communications for its Tendo Content Studio service to address this.

Tendo implemented an on-demand content engine, creating a series of high-priority campaigns and content assets. This solution helped Cisco reestablish its brand in the SMB market. The results included the campaign becoming Cisco's number one most frequently activated partner campaign, a 31% increase in SMB campaign activations, and the creation of an average of 25 high-value content assets per quarter.

Cisco