Case Study: Blackboard Store generates more than 400 leads with Tendo Communications' interactive assessment

Blackboard Store generates 400+ leads in a month with Tendo Communications

Blackboard Store, a provider of learning management systems, faced a challenge due to its lack of brand awareness in the professional education market, which resulted in a disengaged audience and a shortage of quality leads. Tendo Communications was engaged to help drive lead generation and educate potential customers on the value of Blackboard's solutions.

Tendo Communications developed an integrated campaign featuring a gated interactive eBook and a 20-question assessment that provided personalized recommendations. This solution exceeded all expectations by generating over 400 leads in a single month, far surpassing the initial goal of 200 leads for the entire campaign.

Blackboard Store