Case Study: 401 Storage boosts social media performance with Tenant Inc.

How We Catapulted 401 Storage's Social Metrics

401 Storage, a Rhode Island self-storage operator with two locations, wanted to increase occupancy at one of its stores and already had a Facebook campaign in place. To support that goal, Tenant Inc. helped the company add paid social advertising to its marketing mix.

Tenant Inc. tested carousel and video Facebook ads and found video to be the stronger format, delivering a 226% higher click-through rate than carousel ads, more than six times the impressions, and 13 times the link clicks. After adjusting for Facebook’s attribution changes, Tenant Inc. drove continued growth, including 1,440 link clicks in July, a 4.4% CTR, 2,500 page views, and 571 initiated checkouts.

401 Storage