Case Study: Derrel’s Mini Storage boosts online presence with Tenant Inc.

Derrel’s Mini Storage - Customer Case Study

Derrel’s Mini Storage, a Central California self-storage operator with 60 properties, partnered with Tenant Inc. to strengthen its online presence and keep its well-known local brand visible to digital-first customers. The company wanted to increase website traffic, drive more calls to its stores, and improve overall website performance while keeping its online growth in step with its long-standing physical footprint.

Tenant Inc. implemented a multi-pronged SEO and website optimization strategy, focusing on organic traffic growth, better keyword rankings, and improved technical site performance. Over eight months, Tenant Inc. helped Derrel’s increase top-10 Google keywords from 216 to 373, boost organic traffic by 61% year over year, raise website-originated calls by 50%, and achieve Google PageSpeed Insights scores of 99 on mobile and 100 on desktop.

Derrel’s Mini Storage

Tosha Giuffrida

Vice President of Operations