Case Study: Wildfowl & Wetlands Trust achieves 99% transaction success with Ten4

Wildfowl & Wetlands Trust boosts transaction success to 99% with Ten4

The Wildfowl & Wetlands Trust (WWT), a UK conservation charity, faced significant challenges with its unreliable digital systems for processing memberships and donations. Transactions frequently failed, data was lost without warning, and the difficult-to-navigate process frustrated both supporters and staff. WWT engaged the digital agency Ten4 to build a dedicated and robust membership platform to resolve these critical issues.

Ten4 designed and implemented a new membership portal with custom middleware that safely captures every transaction, eliminating data loss. The solution streamlined the user journey and provided staff with reliable on-site tools. This resulted in a transaction success rate increase to over 99%, a tenfold increase in efficiency, and the virtual elimination of help desk enquiries, allowing WWT to cancel a planned support hire and focus on strategic mission-led work.

Wildfowl & Wetlands Trust (wwt)