Case Study: Saffron Hall transforms its website and boosts engagement with Ten4

Saffron Hall boosts traffic 38% with Ten4

Saffron Hall, a concert venue and community arts organization, faced challenges with its outdated WordPress website, which was inflexible and hindered both ticket sales and the promotion of its extensive community initiatives. Working within the venue's limited budget, the digital agency Ten4 devised an economical, phased roadmap for improvement instead of a full immediate rebuild.

Ten4 migrated the site to Craft CMS in stages, starting with a new ticketing subdomain that streamlined the booking process. They then implemented a redesigned navigation and a flexible "content channel" system to better showcase all of the venue's work. The results were significant, including a 38% increase in overall traffic, an 18% reduction in bounce rate, and over 200% more visitors to key sections. Ten4 continues to provide long-term support, having since launched a dedicated learning microsite.

Saffron Hall