Case Study: Ronnie Scott’s Jazz Club achieves faster, commission-free ticketing with Ten4

Ronnie Scott’s Jazz Club saves hundreds of hours and 0% commission with Ten4

Ronnie Scott's Jazz Club, a historic London music venue, faced significant challenges with its outdated website and a 15-year-old bespoke ticketing CMS. The system was difficult to use, prone to errors in accounting and credit notes, and could not handle multiple show purchases in a single transaction. The customer-facing site also performed poorly on mobile and during high traffic. They approached the digital agency Ten4 for a complete overhaul of their online business, including a new public website and a bespoke e-commerce system for ticket sales.

Ten4 implemented a solution using the Craft Commerce platform as its foundation to manage both content and sales. They built custom features to handle the unique nature of ticket inventory, a new admin interface for offline sales, a robust credit note system locked to customer accounts, and an improved gift membership process. The results were substantial: over 10,000 tickets were sold in the first month with nearly 99% of orders completing without fault. The new system saved staff hundreds of hours of administrative work annually and eliminated third-party commissions, saving the club tens of thousands of pounds.

Ronnie Scott’s Jazz Club